All right. Welcome back, everybody.

So today we are going to talk about food urges, like the urges to eat.

And specifically, I want to talk about why you cannot get rid of urges and what you really need to do instead.

So I often get asked by my clients, they'll say:

"Corinne, how do I get rid of my urges?"

I get why we ask this question because I remember back when I was losing my weight, I wanted the same thing.

I thought that all of those urges to eat extra food, to eat when I wasn't hungry, to eat shit that I knew I was going to regret—I thought that all of those foods and things just had some kind of power over me.

When you think foods have power over you or these urges have power over you, you feel helpless.

And so it would make sense that I would think:

"Well, that must be the problem."

"I need to get rid of those little fuckers."

And I thought if I could just quit wanting food so bad, if I could just quit wanting to eat shit that I knew was going to make me gain weight or set me off or make me feel like shit later, that I would finally be able to lose my weight and keep it off.

Well, the problem with that is there's no fucking way to get rid of urges.

None.

Everybody that I've ever talked to has urges to eat.

Because urges to eat, like foods that taste great, urges to eat a little bit more than your body really needs—that's just really normal.

Every single person in the world, I promise you, when they see something really tasty that they like, they think:

"Ooh, that looks good."

They think:

"Ooh, I really want to have some."

The skinniest women I've ever known, all of them have the same urges.

Your husband who doesn't have a problem losing weight?

I guarantee you he still has urges.

Your mother-in-law who is, like, a bastion of health?

I guarantee you she has urges too.

So when you tell me you wanna get rid of your urges and you just need them to go away in order for you to lose weight, you're gonna not be able to lose weight because that's not gonna happen.

And it's not gonna happen for anybody else either.

So what we need to know is we need to know more about urges because if we're gonna have them, then we're gonna have to figure out:

What's driving them?

And what do we do with them?

And it can't be a bunch of arguing, fighting, hating, and white-knuckling our way through them.

So what gets us, for people like you and me, is that our urges feel way more powerful than most people's urges.

Now, this matters because when you identify the right problem, you can then have the right solution.

So if you think your problem is that you have urges, then you're going to have the wrong solution.

The solution you're going to come up with is:

"Oh, well, I need to get rid of the urges."

Which means:

"I need to start banning foods again and restricting myself."

"And I need to tell myself, 'You can't have that,' and use all kinds of harsh-ass, white-knuckly-style language with myself."

But if your problem really is:

"My urges feel 10 times stronger than the next person's."

Well, now we actually have something that we can focus in on and fix.

We can start thinking about:

"I wonder why my urges feel so much stronger than other people's?"

"And I wonder what the solution is for how to turn my urges down?"

So today I'm going to tell you what actually makes an urge go from something that's just manageable, normal, just a regular passing thought, to an urge that feels almost impossible to say no to.

An urge that feels like it's controlling your life.

An urge that feels like it comes out of nowhere.

And before you know it, you are just fucking eating your face off.

So back in the day when I was losing weight and I would have an urge to either eat too much, eat something that I hadn't planned, maybe I had an urge to eat when I wasn't really hungry, I personally was never just dealing with what we would call a normal temptation to have a candy bar or a normal temptation to have a scoop of ice cream.

So let's go back in the Wayback Machine.

We've got little Corinne, who's in her 20s, and she's walking around at the office and something would look good.

So for me, I used to work at a restaurant company called Shoney's.

And my department was training.

And right next to us was Research and Development.

Every fucking day they were cooking all kinds of new things.

New desserts.

New fried this.

This is all Southern-style cooking.

Tell you what, there wasn't a day that went by in little Corinne's world where something didn't look good.

And that part, seeing things like that and wanting to have some, that's normal.

Everybody in my office was always like:

"Oh my gosh. R&D is cooking something again."

"I wonder what that is."

Like, everybody was having urges.

But what I was also dealing with was everything underneath that really drove my urges.

And nobody ever talks about that.

We just talk about—

Like, the diet industry.

All you ever hear about is:

"Just say no."

"Try harder."

"You need to have discipline."

I swear to God, they don't really talk about how those types of urges are normal.

And that if you're feeling them at a heightened degree, there's something underneath that's really driving it.

So we're going to talk about that.

So let's say we're talking about urges and we're going to put them on a scale of one to 10.

A one is you barely even notice your urge.

And a 10 is where you feel like you absolutely couldn't say no.

It feels like it comes out of nowhere and just takes literal control over you.

Now I want you to picture a woman who doesn't have a weight problem.

Okay?

She's at my office.

R&D is cooking up all the goodies.

She sees something that she really likes and she thinks:

"Oh, I would love to have that."

"Ooh, I've never tried that before."

"That looks really good."

I used to have a friend that I worked with.

She was a naturally thin chick.

And I, to this day, love her to death.

But she never understood my issues.

And for her, that felt like a level two, a level three, maybe a level four.

Very manageable.

She would want something, but she also could take it or leave it.

She also could weigh her decisions on:

"Well, how have I eaten this week?"

"You know what? I'm going to pass this time."

Or:

"Oh, it'll be okay this time."

"I'll have just a little."

And she would never lose control.

Either way, she's fine.

And she was not thinking about what R&D was cooking 10 minutes later.

She wasn't sitting there an hour later wondering if they had any more.

Now, for me, my urges were always an eight or better.

I had to have whatever they were doing.

When I wanted something, back in my day, when I wanted food, I wanted it in a way that felt like other people didn't.

And I would think it was because I had no self-control.

I remember telling my friends—

Like, I would be on a diet and suddenly I wouldn't be on one.

And they'd say:

"Well, what happened to that diet you were doing?"

And I was like:

"Girl, I just love food too much."

Secretly, I always thought that there was something wrong with me.

That I was weak.

I was broken.

And I really believed I was never going to be able to lose weight because food had some kind of power over me and everybody else didn't have to suffer from that.

Once I lost weight, and as I was losing weight, what I discovered was none of those things I was thinking about myself were actually true.

Now, it felt really true in the moment.

I'm going to tell you right now, I so believed I was broken.

I always felt so defeated.

I really didn't think I'd ever lose weight.

I'd never been able to lose weight.

I could tell you story after story of reasons why Corinne can't lose weight.

But all of that just wasn't true.

It's just the way I talked about it.

And I really wasn't trying at that time to figure out:

"What's really going on so that I can find the things I need to fix?"

So my urges felt incredibly hard to just say no to because there was so much shit running underneath them.

And it had nothing to do with food.

So what I want to do is talk to you about these seven reasons why your urges probably feel way more intense than an average person's.

And as I talk about them, what I would love for you to do is listen and see if any of these sound like you.

But I want to warn you:

Most women that I've met, the ones that I help lose weight, the thousands of women that have come through my program and lost weight, identify with all of them, if not most of them.

And the reason why I know there are seven is because all of them are the ones I did.

Every single one of them.

So if you listen to this and you're like:

"Oh God. Something's wrong with me because I have all seven."

Nothing's wrong with you.

We learn these things.

They become coping mechanisms.

There's a million good reasons why we are like this, but there's also fixes for all of them.

And that's what you need to remember.

So if you hear them and they sound like you, I want you to feel relief that you're not broken, that your urges aren't just so far gone and so far different from everybody else's that there's nothing you can do about it.

If we know what's driving urges underneath the surface, now we know exactly where to pinpoint and start fixing things so that not only does food lose its power over you, but you gain a lot of control around not only your food, but just your life in general.

So number one:

Comfort eating.

This is where food is how you take care of yourself when something hurts.

So that can be:

"I'm in some type of emotional pain."

Like my feelings are hurt.

Or I can even be in physical pain.

A lot of my clients are in their 60s and 70s.

And they've got a lot of physical pain from surgeries and different things in an aging body.

So it can be one or two.

It can be emotional or physical.

Examples of emotional pain can be something like:

You get off the phone with your mother, and like always, she has pushed every button you own.

And the next thing you know, you're just standing in the kitchen fiercely eating cookies.

Maybe you're at work and you're sitting through a meeting, and yet again, no fucking body listened to a word you said.

Your ideas got shot down, or all the things that you're doing at work, just nobody's noticing.

And so the second you get back to your desk, you're eating a candy bar because you sit there and think:

"I'm not good enough."

"I'll never measure up."

For some people, it's a Saturday afternoon and the house is really quiet.

Your partner is off playing golf or shopping or doing something.

And you're now looking for something to eat because you feel so alone.

You feel like:

"Man, nobody wants to be around me."

So comfort eating gets triggered when we're sad, lonely, overwhelmed, when we're hurt.

So something doesn't go the way you think it should.

And then you want somebody to care that you feel bad.

And usually what happens is nobody around you is there to make you feel better.

And you don't know how to make yourself feel better.

So you use food because it's the one way you do know how to stop feeling so bad.

Okay?

So that's comfort eating.

Now we've got the second one.

Escape eating.

This one, it's not about feeling better like comfort eating is.

Escape eating is about not wanting to feel anything at all.

A lot of times people will say:

"I just want to go numb."

"I just want to check out."

That's escape eating.

So you want to check out and quit thinking for a while.

Maybe you had a hard day.

Somebody said something that hurt your feelings.

Or you found out something that really rocked your world.

And you just don't want to feel it at all.

So you say:

"Fuck it. I've had a bad day."

You get down on the couch with your favorite show and a pint of ice cream.

Or maybe everybody's finally in bed and the house is completely quiet.

And that is when your brain starts replaying every little thing that you should have done, that you could have done better.

It starts thinking about tomorrow and all the bullshit that you're going to have to face.

So you eat in an effort to just check out.

You just don't want to have that stress on you.

Or maybe you eat on the way home in the car from work because that's literally the only 15 minutes a day where nobody needs anything from you.

So escape eating gets triggered when you're worried about something that you can't fix.

When you're mad at somebody and you can't voice your opinion.

Maybe when everybody needs something from you all the time and you never really get a break.

So we're just escaping life.

We're escaping responsibilities.

We're escaping our own mind.

So think of that as escape eating.

Now the third one is called reward eating.

And this is where food is like a pat on the back that you're not getting from yourself or anybody else in the world.

You do the laundry.

You're running your kids all around town.

You're texting your friends to check on them.

You're making what your partner likes to eat instead of what you want to eat all week long.

And not a damn person ever says a word to you about how hard you work.

You don't get no thank-yous.

You don't get no recognition.

And the way that you reward yourself is maybe you swing by Dairy Queen on the way home from the store thinking:

"I deserve this."

Or maybe you finish a big project at work that you've been stressing over for two weeks, and your boss, you barely hear a word from them.

They're like:

"All right."

And moving on to the next thing.

So you end up going to the break room and eating some stuff because you deserve it after the hell that you've been through trying to get this project done.

So reward eating gets triggered when you are somebody who does a lot.

When you've done something really hard.

And when you do things that you think nobody's noticing.

So the one thing that you want to think about with reward eating is:

You're not getting thanks or congratulations or the pats on the back that you think you deserve.

But the biggest person who's missing it is you.

You're also not doing it.

Food is how you actually signal to yourself:

"Good job."

"You are appreciated."

Now, the fourth one is called rebel eating.

And this is where food is the one thing you're in charge of.

And so it shows up when the rest of your day feels like everybody else is telling you what the fuck to do.

So maybe you make a plan in the morning, and at lunch you think:

"I don't like having to eat this bullshit."

"I don't want to do this anymore."

And you end up going out with your friends instead for Mexican.

Maybe you drop the kids off at school and you go grab a donut on the way to work and you eat it in the car where it's nice and quiet and nobody can see you doing it.

And you're doing that because you're sick and tired of being on everybody else's schedule and never having any time for you.

Maybe you're at your mom's house for Sunday dinner, and she's sitting there questioning:

"Should you really be eating that?"

And the next thing you know, you are zero to 100 pissed.

And you start eating more.

And in your mind, you're like:

"I'll fucking show her."

"She can't tell me what to do."

So rebel eating gets triggered when somebody's commenting on your food.

A lot of times rebel eating gets triggered when, inside your head, you're always telling yourself what you should and shouldn't eat.

"You can and can't have that."

It sounds like what I've talked about in the podcast before—command language.

Like someone's commanding you to do things.

And it also happens when you've spent the entire day doing for everybody else and you feel like you have no say.

So something in you is wanting either to say no or to have your own rules.

And now eating is the one place you feel like you get to buck the system.

It's the one place where you feel free.

Where you feel like you're getting a say.

Now, the fifth one is called second-wind eating.

And this is where you eat to push through when you're tired and you're probably doing too much in life.

So let's say it's 3:00.

You've got two hours left and a pile of shit to do.

Your eyes are glazing over like a damn donut.

And so you go hunting for something sweet just to get you to 5:00.

So:

"If I eat this, then I will get this done."

Maybe you walk in the door from work and you're already dreading making dinner, doing the homework.

You know you're behind on the laundry.

You can just see the second shift is coming up.

So you're eating chips as you're doing things because you're worn out and you would feel really guilty for sitting down.

So you eat the chips to keep going.

And then a lot of times it's when dinner's over and you've still got emails to answer.

And you're starting to get sleepy and you're just scared to stop.

Because if you stop, then somehow tomorrow you're going to be behind.

So the next thing you know, you're eating so you can keep going.

So second-wind eating gets triggered when you've been going since your feet hit the floor and there's still shit to do.

And when, for you, not doing the shit or stopping usually feels like you're lazy.

Or you have a big guilt trip going on.

Or you have anxiety and fear that somehow you're getting behind and that tomorrow you're going to pay some huge price.

Now, the next one is called boredom eating.

And this is where eating is just something to do to fill up the damn time.

It's the middle of the afternoon.

There's nothing important going on.

Five o'clock is never going to get here.

So you go to the vending machine so that you don't have to sit there and watch the clock drag by.

It's Saturday night and everything you needed to do is already done.

And instead of enjoying having nothing to do, you're going to the kitchen every few minutes, grabbing a little something because you don't like being bored.

Boredom eating gets triggered when the day slows down.

When you finish one thing.

Sometimes it can happen when you don't want to start the next thing.

You're kind of dreading the next thing.

It's a little like second-wind eating.

And when you've got time on your hands and nothing you feel like doing.

The problem that we run into with boredom eating is our brain wants something to do.

And eating mimics being productive.

It tricks your brain into thinking you're doing something.

It entertains you to pass the time.

Now, the last one is called pleasure eating.

And this is where food is the main thing you look forward to in your life.

You think about what you love about your days and what you eat.

And when you get to eat, it is the most fun thing you come up with.

So I want you to think about this.

I did this for a long time.

The highlight reel of my day and my week was:

Where was I going to eat?

What was the next meal?

Where was I going to eat on the weekend?

Food was absolutely my pleasure.

It was almost like my hobby.

A lot of times, if you plan a vacation or a holiday, you're a pleasure eater if all you think about is the food.

Like, you're planning all the meals before you're even thinking about what you're going to do.

Nothing bad has really happened in your life, but nothing really good is happening either.

So if you think about it, for pleasure eating, if it weren't for drive-thrus and treats and going out to eat, when you look at your life, you might think:

"I wouldn't have any fun at all."

A lot of my clients tell me that.

"If it wasn't for food, then I would have no fun."

So pleasure eating gets triggered when you can't remember the last time you did something just because you wanted to.

Pleasure eating is triggered when you realize:

"I don't do any of the things I love."

And you also can't even articulate to yourself what you would like to add to your life.

Usually pleasure eaters, they actually deep down have things they want to go after in life, but they're scared to go after it.

So those are the seven reasons why, for us, a food urge in the moment can feel like an eight, nine, or 10 on the scale.

And other people, when they don't eat for those reasons, seeing a donut that's hot and fresh is like a two on their scale or a three.

It makes their mouth water.

But they can think about it.

They can logic.

They can decide if they really want to do it.

And for us, it's food noise.

It's obsession.

We feel like we have to have it.

Our mouth is watering and it won't stop.

And until we eat, we're not going to quit thinking about it.

So if I had to guess, like I said in the beginning, you probably identify with a lot of them.

And the reason why I wanted you to know about them is because you've got to know what's going underneath all of the urges to eat and why it's making them so strong.

So we can fix these things so that when you have a normal temptation, a normal craving, when something just looks good, you can be in a position to easily decide whether you truly want it or not.

So recently I was on vacation with my family, and I had urges to eat dessert every single night.

And my urges are so different now than they were back when I weighed 250 pounds and I would go on vacations.

You know, back then I was just desperate to lose my weight.

And I would have urges, and I just couldn't say no to them.

Well, now that I've lost my weight, I'm not strong with my urges because I've lost my weight.

In fact, when you've lost your weight, sometimes, for some people, your urges can be stronger than when you're losing weight because you don't really have a motivation anymore to say no.

Your brain starts telling you:

"Oh, you can afford it."

"Oh, it's okay."

And you never fixed what was underneath your food urges to begin with.

And that's why so many women end up regaining weight.

So my family, every year, we take this big-ass vacation, and there are 14 of us.

So we always rent a house.

And we decided a few years ago that every night we're going to have a chef come in, and the chef is going to cook for us.

The reason why we do this is because my poor sister-in-law, she cooks all the time.

So she's the one that comes here to my house.

She comes every day.

And I pay her to make sure that our refrigerator is stocked.

She makes our meals.

She does the laundry.

She kind of takes care of the house.

And I do that because she doesn't have a job and I want to work more.

And so I was like:

"JJ, I would like to pay for you to come over so that you can do these things because I want to be spending time doing podcasts and working with my clients and doing those things."

So it's been a beautiful relationship.

Well, not only does she take care of us every day, but she's got my niece and her boyfriend that lives with her.

Of course, my brother that she's married to.

And they also have a friend that lives with them.

And she cooks breakfast, lunch, and dinner for all of them every single day.

So one week out of the year, JJ shouldn't have to cook.

So years ago, we agreed:

That's what we're going to do.

But before we go, you know what JJ does?

She works really hard with every chef on making sure that the menus have shit on them that we all love.

And so she asked me ahead of time what some of my favorite desserts were.

And every night, one of my favorite desserts was on the menu.

And she just made sure that every night the food was going to be stuff that we all would love.

So this one night, we had pasta night.

It was Italian night.

And I had asked for gnocchi and pasta carbonara because this bitch loves both.

I don't like marinara pasta.

I love the creamy shit.

So that night, I was getting down.

I didn't even eat the vegetables.

I barely even looked at the salad because I was like:

"I just want pasta."

"I don't get pasta very much."

And I made sure that I ate until I was full.

Well, it was time for dessert.

And here comes strawberry cheesecake.

And I like cheesecake, but I love strawberry anything.

So I'm sitting there and I'm like:

"Ooh, man, that looks good."

"Ooh, I haven't had cheesecake in forever."

And I wanted some.

I mean, my brain was like:

"Oh my gosh. This looks so good."

"We're on vacation."

"I should have it."

Like, my brain said all the things.

And I was also sitting there thinking:

"Man, I'm also really full."

"If I eat that cheesecake, I know I'm going to put myself over the top, and I'm going to have a really hard time sleeping tonight."

And so I would measure that urge to have cheesecake at like a three or four.

And the two nights before that, I had also had dessert.

So I just thought:

"You know what? I'm just going to pass on it tonight."

"I'll be all right."

So at that moment, that three or four urge was very manageable.

It was really easy for me to think about what I wanted and what I didn't want, even though I absolutely love strawberry cheesecake and I really don't get it very often.

But here's what was different for me from back in the day when I was losing weight and when I was overweight:

This is the stuff I didn't have to work through that was underneath the urge.

So the old me would have had the urge to just eat the cheesecake because Aunt JJ had brought me a piece and was standing there with a smile on her face.

And I wouldn't want to hurt her feelings.

So I didn't have to deal with the urge of hurting Aunt JJ's feelings.

In my mind, I was just going to be a very polite no and thank her for working so hard on the menus.

That is one of the things that used to drive me crazy.

It would take a number-three urge and turn that into a 10 because I would be eating to keep somebody else comfortable and making myself uncomfortable in the process.

I also didn't have to deal with the urge to fit in.

I remember back in the day, if everybody else was eating dessert, well, then I didn't want to stand out.

I didn't want to be the one that didn't say yes.

I would want to fit in.

So I didn't have to deal with the urge to fit in.

The old me couldn't handle that.

I would've just eaten it so nobody would look at me funny or say anything about:

"Aren't you dieting?"

Or:

"Oh my gosh. Won't that make you fat?"

Whatever people say.

For me, I was like:

"If somebody commented on it, that would be normal."

"I'm the only one not eating."

"And if somebody comments, I'll just say, 'Yo, I'm full.'"

"And I don't like eating to the point where I'm miserable."

And I would've been okay with that.

I would not have thought that was weird because I have worked on that.

You know what else I didn't have?

I didn't have the urge to eat it because I was never going to get it again.

Because I now always tell myself:

"Corinne, you can have desserts whenever you want."

Now, my problem when I was overweight wasn't that I ate too many desserts.

My problem was I ate desserts to fit in.

I ate desserts to not hurt people's feelings.

I ate desserts to not feel bad after a long day.

I ate desserts because I felt like I deserved it because I never said nice things to myself.

That was always my problem.

So I didn't have to deal with the urge of thinking I was never going to get it again.

I knew that if I really wanted dessert, I could have it.

And I was going to be able to have it any time because now, when I eat desserts, I eat them because I'm truly going to enjoy them.

And I knew in that moment I would not truly enjoy the cheesecake.

Because if I couldn't enjoy myself an hour from now, then just tasting it right now was like—

I want the full experience.

I don't want regrets.

I don't want to be sitting around thinking:

"Oh, I shouldn't have eaten that much."

And then the other thing was:

I didn't have to deal with the urge of wasting it.

Like, I can't tell you how many times I have eaten extra food for fear that I was wasting money or wasting food.

Now, we had all paid really good money for that chef to come.

I paid good money for my meals and my family's meals.

The old me would've sat there with the urge to just eat it to not waste money.

And I didn't have to deal with that this time because nowadays I don't equate it that way.

Nowadays, it's like:

"If I don't eat that cheesecake, I don't want it to be wasted in my body."

"And I don't want to waste a good time."

"And I don't want to waste my maintenance."

I mean, that cheesecake cost me $5.

I just reason it out now that there was more to that meal than what that cheesecake cost.

I got the experience of being with my entire family.

None of us having to cook.

None of us having to clean.

I got all of that.

And that cheesecake was a small part of it.

So when all of those things are running underneath your normal, very normal urges that are a three or four, it is no wonder we feel like we are coming out of our skin when we are faced with something we really love.

So when you're on the inside going:

"Fuck it. I'm just going to have it."

It isn't because the food is controlling you.

It isn't because it's sweet.

It isn't because you're weak.

It isn't because you're undisciplined.

It's literally these unresolved little issues going on underneath the surface.

And that's why I work so hard with my No BS women all the time.

That's why I teach you these things inside this podcast.

Because these are the things that have always been hosing us in weight loss.

These are the things that keep us from losing weight that the fucking diet industry is absolutely missing.

It is, like, 2026.

They need to wake the fuck up, grow a pair, and start really addressing the real problems.

And if they're not going to do it, by God, I will in this podcast every day, twice on Sunday.

So the important thing for you to remember is that when you're having urges, you need to figure out:

"What is this food doing for me?"

Because it's always doing something for you.

It's doing one of those seven things.

It's filling in that gap.

Sometimes I like to ask myself when I'm having an urge and it feels really noisy, really loud—because every now and then that still does happen to me—

"What's going on underneath this that I want to shut up or that I don't want to feel anymore?"

"What is eating fixing to do for me that I just don't feel like I can get anywhere else?"

And when you start asking those questions, you start identifying what's really happening.

And I promise you, if you start listening to these things, you'll start hearing your reasons.

Over the years, the stuff I've worked on has been things like people pleasing.

Figuring out how to do the things I really want to do without feeling like it's not good enough or people will make fun of me.

I've had to work on saying no to things without feeling like I was being a bitch or hurting people's feelings.

And all the reasons I was eating.

Stress eating.

Eating because I was overwhelmed.

Because I put too many expectations on myself.

Because I was trying to do things right instead of being okay with:

"Let's just get this done."

Feeling guilty for shit that I had no business feeling guilty about.

Or because I was running myself ragged and not getting enough sleep.

And then I had to work on all of those things and being okay with thinking in a new way.

And being okay that—

For me, a big one was being okay with resting.

I can't tell you how many years, when my feet hit the floor until I went to bed, I was doing something.

And if I sat down or if I decided not to do something or to take an afternoon off or an evening off, I was wracked with guilt.

I thought I was being lazy.

And I was so worried I was getting behind.

So one of the things I need you to do is:

I need you to start working on the real shit.

This is the stuff we've got to work on if you're going to lose weight.

Now, I'm going to promise you it's worth doing the work, but it's not easy to do it by yourself.

And I get that.

I'm not going to sit here and pretend that you're going to listen to one podcast, identify with this stuff, and then go out into your life and be like:

"Now I can just go fix everything."

This is why inside No BS, I actually have coaching.

I think it's really important that when you're losing weight, you don't just have a plan and you don't just have, like, I teach your Four Basics.

You actually need someone who can talk to you and help you find these things.

When you can't find it, they can help you look for the real reasons instead of sitting there and beating yourself up.

That is why I have real-life coaches that you can come to.

We have calls every single week, multiple ones where you can talk to a coach in a small group if you want to do back-and-forth live with an actual person.

If you don't like the idea of attending a live call or being in a group of people where they might see you, then we also have anonymous written coaching that runs 24/7 because a lot of women don't want to do that.

And I get that.

So that's why you just go in there.

You write in what your problem is.

Even if you can't identify it.

You just start with something simple.

And our coaches start asking you questions, and they help you get to the root of what's going on.

And not just to the root of it, but then we also teach you how to fix those things that go on inside of you that take your urges from a level three to a level 10.

And I know that if you're a breathing woman, if you can fog a mirror, you are likely an emotional eater.

You're an emotional eater if you listen to my podcast.

There's just no way that you're not.

And I know there's nothing wrong with you.

Just like there was never anything wrong with me.

I had these learned coping mechanisms.

I had these ways that I thought.

Like, I thought seriously for years that when my husband came home, that I should probably take care of the kid and I should take care of—

I mean, I'm just 52.

I learned watching it on television.

I learned just in the air that we breathe that if he worked all day, he shouldn't have to come home and do things around the house.

And when I was so wore out from taking care of our child all day long, I would sit on the couch and eat ice cream, feeling so guilty, even though he enjoyed taking care of our kid.

And he would tell me he enjoyed taking care of him.

I had to work on:

"How am I not going to feel guilty about this?"

I had to talk to myself over and over again.

And that's what our coaches do.

We help you find these little hidden weird-ass things that are making you eat your face off.

And that's why you can't lose weight.

So I am telling you right now:

The thing that you need to do is you need to stop cutting out desserts.

You need to stop cutting out your favorite foods.

You need to stop doing all of that horseshit.

It doesn't work.

And it doesn't get to the heart of the problem.

What we've gotta do is cut the bullshit out that's driving all these urges.

All that bullshit that's underneath.

So that's what I want for you.

I'm not trying to get you to quit wanting food like a lot of diets.

I'm not trying to get you to willpower your way at it.

"Just try fucking harder."

No.

I wanna make it easier on you.

I wanna make it so easy to be around food that you can love it.

You can like it.

And you can also decide whether or not you want to have it without it being dramatic.

That's what I want for you.

All right, everybody.

I hope this podcast was helpful.

And if it was, share it with a friend.

I'm telling you right now, we got to get the word out about No BS.

So share the podcast with a friend.

I would love it if you would post it on your social media or just text a buddy right now and just say:

"Hey, I heard this podcast today. I think you would like it too."

I will talk to you all next week.